For Alpecin’s “Grey Attack” campaign, we crafted a bold, rhythmic electronic track with a driving beat, designed to reflect the product’s transformative power. Masculine undertones run through the music, mirroring the confidence that comes from gradually darker, stronger hair. The sound evolves subtly, just like the shampoo’s effect—naturally reducing grey over time without looking artificial. This sonic identity underscores Alpecin’s promise: it’s not just about coloring hair, but supporting and revitalizing it step by step. A perfect match for a product that redefines strength and style.