For the OTTO Christmas campaign, IMAGINE’s choice of “Gimme Some Lovin’” as the centerpiece track, seamlessly watermarked with OTTO’s signature sonic identity, transforms the familiar into something uniquely original. This integration not only aligns with the campaign’s festive and innovative spirit but also enhances the emotional connection by embedding OTTO’s brand DNA directly into the music. The result is a cohesive audio-visual experience that underscores the campaign’s celebration of joy, togetherness, and meaningful gifting, making it both memorable and unmistakably OTTO.